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BB&T Winter Campaign
Client
BB&T
Applied Skills
Print Design, UX/UI Design, Creative Direction
Made With
Indesign, Photoshop, Illustrator
Project Goal
BB&T requested a winter campaign on various different mediums to use around their banks and through direct mail to promote spend and rewards point redemption.
Created a series of designs for use within the banks such as posters, flyers, and inserts. Once these designs were approved, I went on to create a series of designs for direct mail pieces that would coincide with the campaign launch. Through the course of the campaign, BB&T saw an uptick in signups by over 75% and over 120% redemption rates on the rewards site. The campaign was so successful that BB&T went on to request additional yearly seasonal campaigns.
