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Sears Choice Rewards



Applied Skills

User Experience Design, Graphic Design, Animation, Print Design

Made With

Photoshop, Illustrator, Indesign, Flash

Project Goal

Complete redesign for the sears choice rewards website. Ongoing work would involve creating new visuals and marketing creative to leverage quarterly and seasonal offerings from Sears.

What began as a redesign/rebrand became an ongoing campaign for various marketing offerings from Sears. These designs began as visual scenes that would typically leverage a subtle flash animation if your browser supported .swf animations that I would design and animate, otherwise a static variant was shown instead. Once Adobe dropped support for flash these designs then all became static visuals. I worked directly with Sear’s and TSYS’s marketing departments to create these pages and developed a wonderful working relationship with these teams. The designs were wildly successful at driving consumer redemptions with Sears regularly reporting upticks in sales with every implementation. This project remained an ongoing staple throughout the lifespan of Sears.

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