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Seasonal Banners
Client
TSYS - Luxura Platform
Applied Skills
Graphic Design, Animation/Motion Tools, Creative Direction
Made With
Illustrator, Photoshop, After Effects, Premiere Pro
Project Goal
To create a blanket campaign of colorful seasonal banners to promote seasonal promotions and products on client rewards programs. These banners needed to stand out from the rest of the page and be eye-catching. The visuals also needed to be designed so they could be utilized by any client within the current portfolio.
The project began with simple seasonal themed vector graphics that were then given subtle animations to draw attention and create mood for the season. Call to actions were then determined by marketing to showcase selected offerings catered to that season. The banners showed immediate growth in redemption rates and began to create redemption patterns within the client portfolios that we were able to track impacts. From there we created more targeted campaigns for themes within those seasonal offerings such as tailgating and stocking stuffers etc. We eventually brought on a motion tools expert to handle the animation workload while I continued providing creative direction for this project moving forward.
